Harnessing Hourly Jackpots for Boosted Engagement during Happy Hours

Marketing Ninja

Guru of engagement strategies and brand amplification.

New mobile apps to keep an eye on

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What new social media mobile apps are available in 2022?

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Use new social media apps as marketing funnels

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Try out Twitter Spaces or Clubhouse on iPhone

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What app are you currently experimenting on?

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The Happy Hour Challenge

Many iGaming platforms experience a lull in activity during certain periods, which are often termed as 'happy hours'. Our partner, a prominent operator from an undisclosed Asian country, faced a similar challenge. They observed consistent low activity during specific hours, prompting the need for a strategy to elevate user engagement.

Introducing the 'Golden Hour Surge'

Our solution was simple, yet effective. We named it the 'Golden Hour Surge', a 2-month campaign that capitalized on our 'Hourly Jackpot' feature. The aim was to lure users with the thrill of frequent, unexpected rewards.

Strategy Implementation

The core of the 'Golden Hour Surge' rested on two main pillars:

Hourly Jackpots: Scheduled specifically during the low activity hours, these jackpots were strategically placed to maximize interest and participation.

15-minute Prizedrops: To further intensify the excitement, we introduced short, 15-minute prizedrops. Though the jackpots were of lower value, the frequency kept the users on their toes, anticipating the next potential win.

Subtitle: Measurable Success

At the conclusion of the campaign, the results spoke for themselves. There was a significant 12% uptick in activity compared to a similar period. This highlighted the effectiveness of combining gamification techniques with marketing strategy.

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Conclusion

The 'Golden Hour Surge' serves as a testament to the power of innovative gamification, proving that with the right tools, even traditionally slow hours can be transformed into periods of heightened engagement and activity.